When it comes to luxury transportation in Nashville, few names stand out like STS Nashville. Founded by Luke Robinson, the company has quickly become a premier provider of chauffeur service, limo service, and executive car service in Nashville and beyond. Built on a foundation of professionalism, precision, and a passion for customer care, STS Nashville delivers more than just rides — it delivers experiences. In this interview, we sit down with Luke to discuss his journey, what sets STS apart in a competitive industry, and how the company continues to redefine luxury travel in Music City.
What inspired you to start STS Nashville?
I was initially inspired by two individuals, and from there the vision grew. STS Nashville became a way for me to serve others while delivering the highest level of luxury transportation.
How would you describe STS Nashville in three words?
Esteemed. Personalized. Exclusive.
What makes your service stand out in Nashville’s competitive transportation market?
Our adaptability, flexibility, and dedication to high-touch, personalized service set us apart. We push the boundaries of what a true boutique experience means, providing a level of attention and care that most others are not willing to deliver.
How do you see the future of luxury ground transportation changing in the next five years?
Technology will play a major role in reshaping the industry. The traditional way of booking chauffeur services is evolving, and we’ll continue to see new developments that make the process more
seamless, innovative, and client-focused.
What’s the first thing you want clients to feel when they step into one of your vehicles?
Peace of mind. We want clients to feel completely at ease, knowing that every detail has been taken care of. Beyond that, they should feel honored, valued, and genuinely welcomed.
Can you share a memorable or unique trip you’ve provided for a client?
One unforgettable trip was in 2023, when we transported band members from Franklin, TN, to Nissan Stadium. Delivering them through private entrances and high-level security directly under the stadium was a rare opportunity. It was a behind-the-scenes experience that few ever get to see, and I felt fortunate to be trusted with that responsibility.
How do you ensure every ride meets your high standards of service?
It begins with the chauffeur—their professionalism, appearance, and the cleanliness of the vehicle. We hold strict standards on the make, model, and year of vehicles in our fleet. By aligning both chauffeurs
and vehicles with our expectations, we ensure every ride is seamless, consistent, and reflective of our brand.
What’s your approach to handling last-minute or urgent bookings?
Our approach is simple: get it done. No matter the circumstances, we do whatever it takes to make sure the client is taken care of.
How do you customize your service for VIP and corporate clients?
We tailor our service by asking the right questions upfront. The more insight we gain from our VIP and corporate clients, the easier it becomes to anticipate their needs and deliver exactly what they expect
and deserve.
Which vehicle in your fleet is your personal favorite, and why?
Our Jet Sprinter is my personal favorite. Its unique features and versatility make it unlike anything else on the market. It’s our premier vehicle, best suited for VIPs and high-touch experiences where every
detail matters.
How do you decide which new vehicles or features to add to your fleet?
We base our decisions on client feedback. Listening to our clients allows us to evolve the fleet with vehicles and features that meet their expectations and enhance their experience.
Do you see more demand for airport transfers, hourly service, or event transportation?
Hourly service and event transportation are our core business. Unlike most chauffeur companies, which primarily focus on airport transfers, our clients rely on us more for high-end hourly service and special
events.
For someone visiting Nashville, what’s one hidden gem you’d recommend?
Leipers Fork. It’s a unique country town that offers charm, character, and a side of Tennessee that many visitors don’t get to experience.
What are the most popular destinations clients request from Nashville?
Louisville, KY; Birmingham, AL; Chattanooga, TN; Knoxville, TN; Lexington, KY; Bristol, TN; Atlanta, GA; and Indianapolis, IN.
What’s the best piece of business advice you’ve ever received?
Listen—less is more.
How do you personally define luxury travel?
Luxury travel is when a client steps into a vehicle and doesn’t have to worry about driving, planning, or logistics. It’s about creating a high-touch experience where every detail is handled, so the client can
simply enjoy the journey.
If you weren’t running STS Nashville, what would you be doing instead?
I would be building another company—likely tech-focused—but still within the chauffeur industry.
From its polished fleet of luxury vehicles to its commitment to concierge-level service, STS Nashville is setting new standards in the world of chauffeur and limousine transportation. Under Luke Robinson’s leadership, the company is more than just a car service — it’s a symbol of sophistication, reliability, and Southern hospitality at its finest. As Nashville continues to grow as a hub for business, entertainment, and tourism, STS Nashville is perfectly positioned to keep driving clients forward with excellence.
